Sync Licensing with Devin Norris

We had a chance to catch up with our friend Devin Norris to discuss his experience in sync licensing. Devin is the owner and operator of the sync company Yellotone Music. Recent custom projects have included M3GAN (Blumhouse), XO Kitty (Netflix), Lincoln Lawyer (Netflix), and recent sync placements have incliuded Rap Sh!t (HBO), Kung Fu (The CW), Chicago Fire (NBC), and Nancy Drew (The CW). As a composer, he composed the music for T-Mobile’s 2022 Superbowl commercial, in addition to national ads for companies such as Microsoft, Mercedes-Benz, and NBC News. His music has been used on thousands of shows such as Euphoria (HBO), The Resident (Fox), and Yellowjackets (Showtime). As an orchestrator/arranger, he’s written and produced string arrangements for artists such as Faith Evans, Ledisi, The Common Kings, and Clinton Sparks. Devin also has a lofi artist project dv/sn which has amassed millions of listens and multiple editorial playlists across streaming platforms.