We had a chance to catch up with our friend Devin Norris to discuss his experience in sync licensing. Devin is the owner and operator of the sync company Yellotone Music. Recent custom projects have included M3GAN (Blumhouse), XO Kitty (Netflix), Lincoln Lawyer (Netflix), and recent sync placements have incliuded Rap Sh!t (HBO), Kung Fu (The CW), Chicago Fire (NBC), and Nancy Drew (The CW). As a composer, he composed the music for T-Mobile’s 2022 Superbowl commercial, in addition to national ads for companies such as Microsoft, Mercedes-Benz, and NBC News. His music has been used on thousands of shows such as Euphoria (HBO), The Resident (Fox), and Yellowjackets (Showtime). As an orchestrator/arranger, he’s written and produced string arrangements for artists such as Faith Evans, Ledisi, The Common Kings, and Clinton Sparks. Devin also has a lofi artist project dv/sn which has amassed millions of listens and multiple editorial playlists across streaming platforms.

Life is Valuable; not only an introspective motto to live and work by, but the meaning behind the uplifting mentorship program, LIV, founded by Peter Rango & Gabriel Williams in the Tri-Cities area. LIV’s undeniable momentum has brought their hands-on “Dream Labs” to Petersburg schools, such as Lakemont Elementary, pairing mentors with young students to teach early skills in audio engineering, music creation, and most importantly, that the doors to creativity are open for everyone.

Lakemont Elementary School in Petersburg unveils ‘Dream Lab’ music studio

Yesterday we got the chance to setup a mobile Dream Lab experience at Artober Fest presented by CultureWorks. Here, festival attendees got a chance to create with our mentors, create AI art, and learn more about our Dream Lab program we’re developing in Petersburg, VA.

Why LIV?